Do you feel like you keep attracting clients who don’t seem to appreciate what you have to offer? You have real value to share, but you’re not sure how to showcase what you do, so you can reach the clients you really want to work with—the ones who will love your work and pay you what you deserve.
You are probably casting the widest net you can to get paying clients, so you are offering lots of services, hoping to cover everyone’s needs. Maybe you are undercharging for your services and taking on any client just to make ends meet. I’ve been there! Watering down your brand to try to serve everybody doesn’t work.
It’s time for a change. Find out how you can stop being everything to everyone, and start doing what you really love while working with the people you truly want to work with. Discover how to express what your personal genius is and how to shine online, so you can attract your ideal clients.
Step 1: Start with a Free BrandSparkTM Assessment
Answer these 18 questions to learn what makes you stand out from your competition and how to position yourself so that your ideal clients will recognize you and want what you have to offer. Get clear about who you really want to work with, so you can attract those clients who energize you, appreciate you, and pay premium prices to work with you.
Step 2: Plan your brand with a StrategyBlastTM session
The StrategyBlastTM will help you get crystal clear about how to reach your dream clients, what Signature Services to offer and how to package them with the most value, so you get paid what you deserve. Your session starts with a personal consultation by phone to discuss your authentic brand strategy based on how you answered your BrandSparkTM questions. Then, I will write up a 2 to 3-page brief that summarizes your brand plan, and I will give you recommendations on how to move forward to showcase your brand online.
Step 3: Follow through with a BrandShineTM
After the BrandSparkTM, we’ll refine your brand in a 1 to 2-hour strategy session, and discuss how to package your services to appeal to your ideal clients. We will also price your services, so you get paid what you deserve for doing what you love most. Then, I will execute your entire brand with a logo, colors, graphics and messaging on a website that will get you noticed.